More than monkey pictures and better as their reputation.

Diverse uses of unique digital assets

NFTs aren't images. Technically speaking, they are more like a table entry with a unique serial number, their originating collection, an external reference and the account number (“public wallet ID”) of the current owner. This is stored “on chain” in a decentralized and unchangeable manner. Associated media to which this proof of ownership relates are stored under external reference - at best also decentralized.

Unalterable storage and transparent, barrier-free validability provide the basis for a wide variety of applications

NFTs are excellent tools for building vibrant and engaged communities. They can be individually coded to unlock exclusive content or experiences, fostering a deeper connection between your brand and your customers. Through exclusive events, special discounts or limited digital collectibles, customers feel valued and are more committed to your brand. The transparency of the technology enables even spontaneous collaborations without agreements and development of technological data bridges. Online and offline.

Especially for limited edition products, such as vintage wines, manufactory crafts or fashion collections, NFTs are ideal as vouchers. This gives the manufacturer the advantage of pre-financing, the customer can purchase a limited edition product and trade freely and securely before purchasing the physical product, and the tailor-made production of the goods saves valuable resources.

Combining product and NFT creates Phygitals

After delivery of the product, the NFT, if securely linked to the product, can store product-related information such as authenticity, history and sustainability and use linked media to expand the customer experience, e.g. to use the associated 3D model in metaverses. The product becomes a phygital.

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